Understanding and Mitigating Bias and Noise in Data Collection, Imputation and Analysis

Authors

  • Gail McDaniel School of Business, American International Theism University, Florida, USA. Author

Abstract

Bias and noise in data significantly impact the accuracy and reliability of research findings and data-driven decision-making. This paper provides a comprehensiveoverview of various types of bias and noise affecting data quality, their impact onresearchand decision-making, and strategies for mitigation. We examine sampling bias, nonresponse bias, measurement bias, imputation bias, and analysis bias, as well as the roleof noise as a source of bias. The paper also explores bias in survey design and interpretation, emphasizing the importance of careful question wording, structure, and considerationof cultural and linguistic factors. To address these issues, we propose several strategies, including appropriate sampling techniques, methods to encourage participation, improved measurement toolsand protocols, suitable imputation methods, and transparent data analysis practices. Wediscuss the ethical implications of biased data and the responsibility of researchers, decision-makers, and institutions to prioritize bias and noise mitigation. The paper concludes by calling for future research on methodological tools for detecting and mitigating bias and noise. It stresses the need for interdisciplinary collaboration to ensure the integrity and trustworthiness of data-driven insights.

Downloads

Published

2025-03-11