The Study on Guerrilla Marketing with Ad Creativity Affects Word of Mouth of Consumers. International Multidisciplinary Journal Of Science, Technology & Business, [S. l.], v. 2, n. 04, p. 1–14, 2024. DOI: 10.5281/zenodo.10613364. Disponível em: https://imjstb.com/index.php/Journal/article/view/57. Acesso em: 21 nov. 2024.